Our Logo
The unifying force behind our many diverse businesses is our Trust Mark and the promise of Good Food Guaranteed, assuring our consumers that we are committed to the best.
To us, living up to this motto means embracing new ideas, working as a team and setting higher standards. It also means reducing costs, increasing returns and providing an unmatched level of consumer service.
Our logo is a visual symbol of this commitment. It is a stylised version of a 'quern' or grain grinding stones, the basic food producing tool in many countries.
Our logo symbolises both who we are and where we're going in four important ways:
- our heritage as a cereals company
- our emphasis on teamwork and unity
- our core strengths of innovation and high-quality food production
- our transformation into a world-class food company
