White Wings is the Australian baking expert. For over 100 years it has been trusted to deliver the finest quality products and ingredients to make baking tastier, easier and more convenient.
The premium baking brand offers consumers high quality baking ingredients and cake, slice and dessert mixes.
A Sydney flour mill first used the White Wings name in 1898. Then businessman Herbert Brussell purchased the brand and went on to make Australia's first self raising flour.
Today White Wings stands for home-style baking. It continues to mill flour and its core range has expanded to flours, baking ingredients and packet mixes.
Products are sold across Australia through major supermarket chains and independent food stores.
Health facts
- Gluten free flour available
- Organic flour available
Brand success
- No.1 market position for White Wings desserts and flour
- No.2 market position for White Wings cake mix