Vogel's produces wholegrain breads and cereals based on the recipes and health principles of Swiss nutritionist Alfred Vogel.

Alfred Vogel believed that health and nutrition were strongly linked, and that the best quality of life could be achieved through maintaining a well balanced diet of natural foods.

Carefully selected ingredients are used to create the Vogel's range of dense, moist loaves. Packed with wholegrains and seeds, each loaf delivers the perfect balance of taste and goodness without the need for artificial preservatives, colours or flavours.

Vogel's has high brand awareness in New Zealand. Products are available through grocery outlets.

Health facts

  • All natural ingredients
  • No artificial preservative
  • Low GI rating for the entire Vogel's range

Brand success

  • No. 1 Heavy Grain Bread (New Zealand)
  • Voted New Zealanders' favourite bread (ACNielsen Winning Brands, equal winner of Consumers' Choice Awards, March 2006)


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