Nature's Fresh is a leading brand in the New Zealand packaged bread market. It is the number 1 packaged bread brand and White Toast is the biggest selling bread product in grocery. (Source: Aztec, 2010)
Quality Bakers bakes the Nature's Fresh range of traditional loaves in white, wheat meal and High Fibre options. Natures Fresh also makes a range of buns and rolls.
The brand was previously known as Homestyle until 1990 when it was re-branded.